Buccal facial or intra-oral buccal facial refers to the cheek area of the face, particularly the region inside the mouth, adjacent to the cheek. A "buccal facial" is a specialized type of facial massage that involves massaging the inside (buccal mucosa) and outside of the cheeks. This technique is designed to release jaw tension, reduce nasolabial folds, promote lymphatic drainage, and sculpt the face by toning the muscles.

The buccal massage technique is sometimes referred to as a "natural facelift" because it targets deep facial muscles that are typically not worked on with regular facials, giving the face a more lifted and contoured appearance.

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