Toasty makeup: the fall 2025 beauty trend everyone is talking about
Toasty Makeup: The Fall 2025 Beauty Trend Everyone Is Talking About
As summer fades and the crisp air of fall rolls in, there’s one word on every beauty insider’s lips: Toasty. The latest TikTok-viral makeup trend is more than just a fleeting aesthetic—it’s a state of mind. Warm, radiant, and endlessly flattering, Toasty Makeup captures the lingering glow of summer while seamlessly blending into autumn’s cozy, golden palette.
From celebrity red carpets to the endless scroll of TikTok tutorials, this look has become the defining beauty mood of Fall 2025. And the best part? It’s as wearable as it is glamorous. Here’s everything you need to know—and how to recreate it yourself.
What Exactly Is Toasty Makeup?
Imagine the golden hour light at its most flattering moment—soft, warm, and gently kissed by the sun. Now, translate that into makeup.
That’s the essence of Toasty Makeup: a warm, sunlit glow with undertones of caramel, copper, bronze, and peach.
It’s a look that bridges seasons:
From summer → radiant skin, soft freckles, and sun-kissed warmth.
To autumn → deeper, richer tones of terracotta and chestnut that feel cozy and chic.
The result? A look that’s both nostalgic and forward-thinking—like wrapping yourself in your favorite cashmere sweater, but for your face.
“It’s the perfect blend of effortless and elevated—like that second glass of red wine on a crisp evening.”
Why It’s Going Viral
TikTok has crowned Toasty Makeup as its current reigning beauty trend.
Creators are sharing tutorials under hashtags like #ToastyMakeup and #WarmFallGlow, racking up millions of views. Celebrities from Kendall Jenner to Hailey Bieber are embracing it, and Vogue editors are seeing it everywhere from Paris Fashion Week runways to late-night cocktail bars.
The secret to its success? It’s universally flattering.
Whether you’re fair, olive, or deep-toned, this look works with your natural undertones, enhancing rather than masking. It’s also versatile—equally at home in an office meeting, a cozy café, or a glamorous night out.
The Key Elements of Toasty Makeup
1. The Skin: Radiance First
Healthy, luminous skin is the foundation.
Start with a hydrating primer or glow serum.
Use a lightweight, skin-like foundation or tinted moisturizer to even tone without covering natural texture.
Finish with a touch of liquid highlighter on the high points—cheekbones, nose bridge, cupid’s bow—for that subtle lit-from-within effect.
Pro tip: Think dewy, not shiny. A natural satin finish feels chic and effortless.
2. The Cheeks: Peach & Caramel Flush
Blush takes center stage in Toasty Makeup.
Opt for creamy peach or apricot blushes blended generously across the cheeks and slightly up toward the temples.
For extra warmth, add a sweep of bronzer in soft, circular motions to mimic a post-vacation glow.
3. The Eyes: Bronze Smoky Halo
The hallmark of Toasty Makeup is that smoldering, diffused bronze eye.
Use a soft brown or copper shadow all over the lid, blending outward for a halo effect.
Add depth with a slightly darker shade in the crease and along the lower lash line.
Skip harsh eyeliner; instead, smudge brown pencil or shadow for a soft focus vibe.
Finish with mascara in deep brown or black-brown for a softer, more romantic look.
4. The Lips: Glossy Comfort
To balance the warmth, keep lips soft and juicy:
Go for sheer balmy formulas in honey, terracotta, or rosewood shades.
For extra dimension, dab a little gloss in the center of the lips for that just-bitten, hydrated finish.
How to Recreate Toasty Makeup in 5 Minutes
Prep with moisturizer and a dewy primer.
Even skin tone with tinted moisturizer or light foundation.
Swipe on bronzer under cheekbones and across temples.
Blend peach blush generously onto cheeks.
Smudge bronze eyeshadow, curl lashes, and apply brown mascara.
Finish with a glossy terracotta lip.
Voilà—fall’s coziest, chicest face is yours.
Why We Love It
Toasty Makeup isn’t just a trend—it’s a philosophy. It celebrates warmth, depth, and natural beauty while adapting to the season’s mood. Unlike heavy, high-maintenance looks, this aesthetic is effortless yet polished, with just the right amount of sensuality.
It’s no wonder TikTok has fallen head over heels for it. After all, who doesn’t want to look like they’ve just returned from a weekend escape to the Italian countryside, sipping espresso by a firelit terrace?